Monthly Archives: August 2014

Two Key Uses For Commercial Photography

If you are looking for a way to advertise a product or to promote your business in general, commercial photography is a great option. When included in catalogs, newsletters, and other advertisements or promotional materials, these photos can get real results by engaging potential customers’ interest in a product or business.

Advertising a Product
Commercial photographs can be used in advertisements, menus, or flyers to help generate interest in a given product. A picture truly is worth a thousand words when it comes to advertising a product or service, because consumers often want to see an image of what they are considering purchasing, rather than simply reading descriptive text.

Promoting Your Business
Portraits of management and staff can be included in company newsletters or on a business website in order to add a personal touch, creating a more human connection between a company and its customers. Many potential consumers appreciate the opportunity to see faces associated with a business, because it allows them to get a sense of whom they are doing business with, and as a result have more trust in that company.

Consider Hiring a Commercial Photographer
In all, commercial photography can be used to generate attractive images for many commercial purposes, and can come in several different forms, from restaurant menu pictures to company newsletter portraits. These photos can advertise specific products, or can market businesses as a whole.

Capturing the Entire Picture in Architectural Photography

Architectural photography is about displaying the enormity and beauty of towers, buildings, homes or any structure that ascends toward the sky. Given the area of the Earth and the amount of construction that has taken place since the beginning of time, there is no shortage of photographic subjects. There is, however, an issue relating to the size of the subjects. With so many structures reaching to the clouds and, in some cases, taking up entire city blocks, how is the photographer supposed to keep it all in frame?

Typically, a wide-angle lens is the perfect solution for this issue. The lens allows a photographer to correctly proportion the building in its environment. Sometimes, the structure can be too high or wide for even the wide-angle lens. If this is the case, the photographer needs a panoramic format on their camera. A majority of cameras have an option called “Scene mode” that is used to piece together several different shots. This result can also be reached after the shoot with quality panoramic software.

It seems like the future of architecture is geared towards creating bigger, wider structures that dwarf previous designs. Hopefully, the tools and devices in architectural photography will continue to advance with it. Most issues of size and proportion can be solved with a lens, camera mode or photographic editing software. If none of these options work, consider backing up a little. Sometimes the simplest solution is the best.