Category Archives: Photography

Two Key Uses For Commercial Photography

If you are looking for a way to advertise a product or to promote your business in general, commercial photography is a great option. When included in catalogs, newsletters, and other advertisements or promotional materials, these photos can get real results by engaging potential customers’ interest in a product or business.

Advertising a Product
Commercial photographs can be used in advertisements, menus, or flyers to help generate interest in a given product. A picture truly is worth a thousand words when it comes to advertising a product or service, because consumers often want to see an image of what they are considering purchasing, rather than simply reading descriptive text.

Promoting Your Business
Portraits of management and staff can be included in company newsletters or on a business website in order to add a personal touch, creating a more human connection between a company and its customers. Many potential consumers appreciate the opportunity to see faces associated with a business, because it allows them to get a sense of whom they are doing business with, and as a result have more trust in that company.

Consider Hiring a Commercial Photographer
In all, commercial photography can be used to generate attractive images for many commercial purposes, and can come in several different forms, from restaurant menu pictures to company newsletter portraits. These photos can advertise specific products, or can market businesses as a whole.

Capturing the Entire Picture in Architectural Photography

Architectural photography is about displaying the enormity and beauty of towers, buildings, homes or any structure that ascends toward the sky. Given the area of the Earth and the amount of construction that has taken place since the beginning of time, there is no shortage of photographic subjects. There is, however, an issue relating to the size of the subjects. With so many structures reaching to the clouds and, in some cases, taking up entire city blocks, how is the photographer supposed to keep it all in frame?

Typically, a wide-angle lens is the perfect solution for this issue. The lens allows a photographer to correctly proportion the building in its environment. Sometimes, the structure can be too high or wide for even the wide-angle lens. If this is the case, the photographer needs a panoramic format on their camera. A majority of cameras have an option called “Scene mode” that is used to piece together several different shots. This result can also be reached after the shoot with quality panoramic software.

It seems like the future of architecture is geared towards creating bigger, wider structures that dwarf previous designs. Hopefully, the tools and devices in architectural photography will continue to advance with it. Most issues of size and proportion can be solved with a lens, camera mode or photographic editing software. If none of these options work, consider backing up a little. Sometimes the simplest solution is the best.

Buying A Camera For Product Photography

1) Interchangeable lenses – A must for good product photography. Most all DSLR cameras will come with the ability to change lenses. If you require photographs where a macro lenses is needed this is a must have feature you will not want to leave out.

2) Image sensor – when purchasing a DSLR camera this is going to be the most critical part. You will want to look for a camera that offers a big sensor. This is going to give you a much higher quality image for your product photography. In today’s cameras it is no longer all about the higher megapixel count but in the technology that comes with the image processing sensor. The best image sensors on the market are found in the Nikon and Canon DSLR cameras. If you are looking at other brands you will want to research how good the image sensor is so you know the results you can expect.

3) Movie mode – In today’s DSLR cameras you will find they will come with a movie mode that is good for shooting reviews, how to videos or product videos. The best choice for a camera that has a movie mode feature is one that can shoot in full HD video (1080p). To get an idea of the video quality go to Youtube and search for videos that have been shot with that particular model.

4) Ergonomics – If you are planning on only using this camera for product photography then this feature may not be so important. If this camera is for both business and personal use you will want to make sure it has a good feel in your hands and is easy to operate.

There are many additional features that the new cameras on the market offer, but if you end up choosing a Canon, Nikon or Sony you are almost guaranteed to get a DSLR camera that will do what you need for your product photography.

How Photo Restoration Works

The art of digital photography restoration works on many different levels. The lowest and most basic level would be taking a photo with a cheap digital camera. At the other end of the spectrum you would have a high end digital camera that could cost thousands of dollars. A basic digital camera with a decent resolution would cost your around $75.00 to $100.00 dollars. For a professional high end digital camera you can spend over $5,000.00 dollars. The other option is to use a good photo scanner. There are many photo scanners on the market today that range from $100.00 to $300.00 that will deliver a very high quality scan.

Scanning the photo into a digital format is only part of the process. Once the photo is scanned you will need good photo editing software to do your restoration. The most widely used photo editing software on the market is Photoshop by Adobe. There are two versions you can purchase. The full version of Photoshop runs around $450.00 and Photoshop Elements runs about $125.00. So if you want to get into the photo restoration business you can do it as cheap as $225.00 or you could spend over $5,000.00 dollars depending on what level of restoration you will be offering. \n\nThe best answer to purchasing your new equipment is not always the cheapest one. You need to invest in good equipment and software to turn out a quality product. You will also need to be willing to take the time to master the techniques it takes to give your customers a quality photo restoration product. Having the right tools and knowledge will be very important to a successful photo restoration business.