Google Closes Fitbit Deal, Surviving Regulatory Scrutiny

Google has accomplished its $2.1 billion acquisition of Fitbit Inc. after dealing with regulatory scrutiny, a deal that may let Google push extra deeply into the wearable-device and health-data companies.

The deal’s closing got here after European Union antitrust officers final month accepted the acquisition with situations aimed toward defending customers’ well being knowledge and preserving competitors within the wearable-tech sector, clearing one of many deal’s ultimate hurdles. The Alphabet Inc. firm and different U.S.-based tech giants face many new antitrust instances and investigations into their alleged anticompetitive practices in each the U.S. and the EU.

“This deal has always been about devices, not data, and we’ve been clear since the beginning that we will protect Fitbit users’ privacy,” Rick Osterloh, Google’s senior vice chairman for gadgets and companies, stated Thursday.

To appease regulators, Google pledged not to use Fitbit data for advertising purposes in Europe and to retailer such knowledge separate from another Google knowledge utilized in advertisements.

It additionally instructed regulators it might permit customers to hyperlink their Fitbit knowledge to competing apps and dedicated to permitting wearable-device makers open entry to features of Google’s Android working system.

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