Samsung Debuts New Galaxy Smartphones, Eyeing Pandemic-Weary Consumers

SEOUL— Samsung Electronics Co. ’s latest smartphones characteristic improved cameras, show capabilities for weary eyes and stylus compatibility.

But as world smartphone gross sales are projected to return to pre-coronavirus ranges this yr, the business is attempting to reply if the pandemic-weathered client will likely be happy with incremental enhancements in expertise and options. Samsung is betting the reply is sure.

The South Korean expertise firm launched three new fashions of its Galaxy S21 telephones on Thursday, hoping to gain ground on its sanctions-hobbled rival Huawei Technologies Co. and carry weaker gross sales of its flagship telephones as world demand sputters again.

The most novel characteristic in Samsung’s new choices would be the value: The base mannequin Galaxy S21 mannequin will retail for $799, or $200 cheaper than final yr’s model. The S21+ will price $999, adopted by the top-of-the-line S21 Ultra at $1,199.

The smartphone market continues to be recuperating from the financial fallout of the pandemic, which briefly closed retail shops and triggered folks to delay shopping for new gadgets, analysts say. That helped push the typical size of time shoppers owned their smartphone to round three years, based on market-tracking agency Strategy Analytics, and total smartphone gross sales slumped 20% within the first half of 2020.

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