Punchy information startup Axios is betting that firms can pay massive bucks to write like its reporters.
The firm subsequent month will launch AxiosHQ, a communications platform that can allow companies to replace their workers—together with by way of inner newsletters—in Axios’s just-the-facts, bullet-point model.
The software program instrument, which Axios stated would price not less than $10,000 a 12 months relying on a buyer’s dimension, is the primary paid-subscription product launched by the digital-news startup. Founded in 2017, Axios principally covers U.S. politics, media and expertise, and is thought for its quick, unique tales.
Subscribers to the platform have the choice to add a service that enables them to faucet a crew of editors—separate from Axios’s information division—for writing suggestions, Axios co-founder and President Roy Schwartz stated. One member of that crew used to assist edit the presidential day by day briefing for President Trump, Mr. Schwartz stated. AxiosHQ additionally options a instrument that recommends grammar and utilization modifications primarily based on a database of edits from Axios employees.
The product is a part of Axios Chief Executive Jim VandeHei’s need to construct a subscription enterprise, which he said when the corporate was based. Axios, which was worthwhile final 12 months, doesn’t have a paywall and presently generates most of its income by way of promoting.